Content Strategy Is Teaching

You may not think of yourself as an educator, but that's what you're doing. You're writing non-fiction, and non-fiction is education.

Teaching is hard, and learning is harder. I know this first-hand because I do a lot of teaching (at Emerson College) and training (with clients), not to mention a long career in designing educational materials.

So let's look at how to produce teaching content as you design and execute your content strategy:

There are 4 key factors in producing good educational content: Structure, Sequence, Pacing, and Resources.

There are 4 key factors that will help you activate this dynamic: Experience, Generosity, Collaboration, and Strategy.

So let's dig in and start to educate your customers!

The Four Principles of Teaching Your Customers

Do you like to be sold to? I don’t. “Push marketing” can only generate awareness. While awareness is important, it’s only Step 1. Trust comes when you try to teach your customers instead – bring some value to them instead of just pushing product on them.

Producing Content to Educate Your Customers

When you educate your customers, you can lead them to a better, more informed purchasing decision. One that they feel good about – and one that sticks. That means that you are an educator. In running your content strategy, can you think like a teacher?

I am a performing and recording artist as well. Listen to this playlist:

Available in all streaming platforms

Theses songs invite progressive, collectivist, and non-confrontational reflection to undo the years of programming and propaganda we all endure. Hyper-individualism is our common enemy; positive change is a collective effort. Our mass awakening cannot be stopped.

Comparisons: Andrew Bird, Kurt Vile, Mountain Goats, Lord Huron, R.E.M, and Richard Thompson.

Streaming: https://michaelboezi.com/music

The Four Principles of Teaching Your Customers

Producing Content to Educate Your Customers

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Content Strategy *Is* Teaching

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Content Strategy Is Teaching