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Control Mouse Media

The Digital Representation of You

21st Century Business Principles

Counterintuitive Lessons from Mentors and Mistakes

A 16-part series about counterintuitive business lessons that I’ve learned from my mentors and the mistakes I’ve made. It turns out that the same nuances that work in running a good content strategy also work in running a business as well. Start from the bottom to begin the series. 

21st Century Business Principles

The New Business Mindset

Why does business need to be a ruthless, zero-sum game? It doesn’t. You can still be successful by being nice – and in point of fact, I think that you can be even more successful if you unlearn some of the awful lessons that the corporate world teaches.

The New Marketing and Sales

Ethical marketing is not an oxymoron. Respectful, soft-touch marketing not only feels better, but in light of today’s consumer behavior, it’s also more effective too. But it requires a mindset shift, and that we unlearn some of the “conventional wisdom” about marketing.