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What's in the course?

How would you rate your use of social media for business? Has it been successful, or a waste of time? Whether you are just getting started with social media – or you're in need of a reboot – here's a online course to help you optimize your efforts for maximum impact.

This online course is a quick tour of channel selection so that you can make a quick decision (yes/no) and move on. There's a lesson devoted to each platform or strategy. In each lesson, I cover:

  • The character and philosophy of the platform
  • Its potential benefits for business use (and liabilities)
  • Its particular idiosyncrasies or restrictions that might affect you
  • Focused strategies that I use in my own business serving clients

I am a practitioner, so all of these strategies comes from my work with clients week to week – and in my own content strategy.