There are 3 different types of quizzes that you can use in marketing. Let’s look at the practical uses of each type and how to set goals, choose question types, and deliver meaningful results.
Marketing is more than just creating awareness. It’s about listening. A quiz is a great way to do that. This 4-part series gets into designing the perfect quiz not just to generate leads, but to build the trust of your future customers.
NOTE: I use Interact (affiliate link), but this series will work with any quiz app.
Designing the Perfect Quiz for Lead Generation
Like anything in content marketing, a marketing quiz has to be well-designed, well-constructed, and well-presented in order to be effective. Here are the 3 steps to create an effective marketing quiz.
Four Principles of an Effective Marketing Quiz
A successful marketing quiz serves the user first and foremost. How do we design a quiz to solve a customer issue and think beyond just generating leads?
Why Quizzes Are Good for Content Marketing
People like to talk about themselves. Let them. If you can open the conversation, you can start building the trust that you need to ultimately lead a customer to choose you.