A successful marketing quiz serves the user first and foremost. How do we design a quiz to solve a customer issue and think beyond just generating leads?
Marketing is more than just creating awareness. It’s about listening. A quiz is a great way to do that. This 4-part series gets into designing the perfect quiz not just to generate leads, but to build the trust of your future customers.
NOTE: I use Interact (affiliate link), but this series will work with any quiz app.
People like to talk about themselves. Let them. If you can open the conversation, you can start building the trust that you need to ultimately lead a customer to choose you.