Control Mouse Media, LLC

Content Strategy | Michael Boezi, Control Mouse Media, LLC

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You as Author-Publisher

Building your platform is the single most important thing you can do for your business as an author. In fact, it’s almost impossible to achieve any measurable success without it.

For many writers, this is the worst part of the job. No one likes to be self-promotional – and the marketing slog (especially social media) can feel like a set of empty activities with minimal effect.

In this mini-course, we’ll go beyond the basics to get into the important nuances of using your website, your blog, social media, and a sound email strategy to find new readers and guide them down a pathway to purchase.

Purchase now: $9.00

Inside the course, you will find coupons for other online courses on this site.

NOTE: Log in here if you already have access to this course. 

More Resources

  • Downloads: As a part of this course, you get access to all my templates, checklists, and planners for your own content strategy.
  • Podcast & blog: Content strategy for small business owners of all types, including writers and other creatives.

About Me (Michael Boezi)

  • My professional résumé: https://controlmousemedia.com/cv
  • My company, Control Mouse Media: https://controlmousemedia.com/about
  • My current projects: https://michaelboezi.com/now
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Set up and optimize your author platform to guide readers down a pathway to purchase.

Course Outline:

  • Building Your Author Platform: Creating a Pathway to Purchase
    • You as Author-Publisher
    • Your Author-Publisher Platform
    • Your Website
    • Your SEO Strategy
    • Your Blog
    • Your Social Strategy
    • Creating a Pathway to Purchase
    • Your Email Strategy
    • Your Online Store
    • Your Marketing Funnel
    • Your New Approach to Marketing
    • Your Marketing Toolset: Follow-up Resources

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