Today is simply the best time in history to be a writer, musician, or visual artist.
The power has completely shifted to you, the artist. You now have the power to go directly to your fans, with no middlemen in between. The tools are out there to create, connect with fans, and even monetize your creative work, and here's the amazing thing – most of these tools are free.
But too many of you are not making the most of this shift in power. Too many of you still rely on old tropes and industry myths. The rules have changed – significantly – and they are now in your favor.
Whether you think of yourself this way or not – you are an entrepreneur. You are running your own small business. You're the CEO, and your art is the product. If you want to make money from your creative work, you have think like a businessperson.
CreateBiz: Content Marketing for Creatives will help you do that.
What is CreateBiz?
CreateBiz: Content Marketing for Creatives is an online course and community to help writers, musicians, and visual artists use their creative skills to create content in order to form connections, nurture them into leads, and convert them into customers.
The comprehensive course is 42 video modules, with dozens of worksheets, templates, and strategic assignments to help creatives get focused and efficient in building an audience.
Start Building Your Audience
- Online training for writers and other creatives
- Developed by Emerson and Berklee instructors
- Learn at your own pace, anytime
- 42 guided video lessons
- 20+ templates, worksheets, and checklists
- 3 eBooks on advanced topics (see below)
- Connect with your audience via your writing
- Create a promotional content engine
- Turn on multiple revenue streams
- Get recognition for your creative talent
- Attract attention from publishers and agents
- Maintain your creative freedom
- Start earning money for your work!
Who's it for?
CreateBiz is for anyone who wants to build a business around their creative work:
Including fiction and non-fiction writers, from bloggers to authors of all levels.
Including songwriters, performing artists, recording artists, and producers.
Including photographers, graphic designers, painters, video producers, and filmmakers.
Many creatives dread marketing, because it feels "icky" and self-promotional. CreateBiz teaches a more soft-touch approach instead, which is more effective in growing a devoted following.
CreateBiz is for writers, musicians, and visual artists because creatives defy boundaries. Musicians are writers, too. Travel photographers blog. Novelists play in bands. Graphic artists are storytellers. We create, we connect, and we can all learn from one another's unique experiences.
Whether you are looking to gain recognition for your work, attract the attention of an agent or producer, or make enough money from your art to support yourself and your family – it all starts with the same goal. You have to build an audience.
Having an audience is power. That's why it's your most valuable asset in building a business around your creative work. It can take years of trial and error, countless mistakes, and keeping up on all the changes in technology, platforms, and SEO.
We created CreateBiz to "shorten the cycle" so that you can learn the strategies, techniques, and nuances – quickly. It will still require that you put in the work, but our step-by-step system will help get you on the right track and make rapid progress towards your goals as a creative.
What's in the course?
The course is a step-by-step system, divided into 6 distinct units:
Who teaches the course?
CreateBiz was conceived and created by two practitioners,
each with a deep well of industry experience.
Dave and Michael use the methods and techniques presented in this course every day
in helping their own clients with business and marketing strategy.
Ready to get going?
We look forward to working with you!
We will show you, step-by-step, how to promote your creative work and propel your career forward.
Your website, blog, social media, and email – all the tools that you need to run your business.
Learn how to leverage skills you already have to build your audience and turn them into fans.
Tap into a network of other creators to share ideas, trade opportunities, and get feedback on your work.
Here are some comments from people who have experienced the course first-hand.
If you are a writer, musician, or other artist and you don't have a digital presence... you should. CreateBiz will walk you through creating your online brand from A to Z. You'll learn how to connect with your customers, audience, or fans to make a difference. And possibly – a future thriving business!Ginger Bisek, Professional Writer
I've seen SO many "start your own business to be your own boss" schemes over the years. CreateBiz is different. No glowing pie in the sky here – just a recipe for honest hard work and lots of it. But it's a good recipe, by people who really understand the problems creatives face. Others often will give you ingredients but not process, or vice versa. CreateBiz is a true cookbook.Robert Palomo, Maritime Folk Musician & Songwriter
CreateBiz puts the process into context in a direct and attainable manner so even a newbie can understand the elements and actions required to forge a future in the music biz online. It's obvious that Dave and Michael have a wealth of experience and it offers a very clear picture of what to do. Very happy to be part of the group!Bobby Lee, Writer and Musician
CreateBiz is a comprehensive approach to marketing your creative work with a number of effective online approaches. Among these are creating an effective website, how to write your blog to market to your audience and grow your fan base, and how to effectively email fans without a hard-sell. It's a great course to help creatives of all kinds discover marketing techniques and tools to help them succeed.Paul E. Lee, Wellness Teacher & Sound Healer