Ethical marketing sounds like an oxymoron. After all, what comes to mind when you think of marketing? Pushy, aggressive, dishonest, and unrelenting? Not a good look.
While these tactics might have been effective in the past, today’s consumers are more savvy. They see right through the lies, deception, and whitewashing. Marketing doesn’t have to be sucky. It can be respectful and ethical – and still be effective.
Episode 150 makes a case for why ethical marketing is the only way to do marketing in today’s world.
Show Notes / Links from the Episode
- An introduction to setting up a Pathway to Purchase with your website, social, and email.
- Marketing without a strategy is wasted activity. In other words, Hope Is Not a Marketing Plan.
- In the next episode, we’ll get back to my series on next-level strategies: Content Marketing 201.
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