How to Start a Business: A Case Example is a free online course to help you in the early days of a new business. It’s for small business owners of all types, including solo entrepreneurs, freelancers, writers, musicians, and other creatives.
It starts from Day 1 and goes through the process of learning to market yourself.
I believe in small business, which is why I wanted to help. Though I don’t have all the answers, I hope that this case study of my mistakes will help you avoid them in your own journey.
This playlist above contains the 9 course modules.
COMING SOON // Besides each video lesson, throughout the course there are links to other learning resources, plus worksheets, templates, and checklists that I use in my own content strategy.
What’s in the course?
Starting a business is difficult – there’s so much to learn, and the challenges that you and your business will face are as unique as your own fingerprints. It will be up to you to chart your own path. But it helps to have a map. That’s why I created this free online course on how to start a business, taking you through my process as I built my own company, Control Mouse Media, LLC.
In 8 video lessons, we go from a standing start on Day 1, and take you through all the major milestones of success and failure.
Course Outline
- How to Start a Business: A Case Example
- Introduction: How to Start a Business
- Module 1: Day 1 of Your New Business
- Module 2: Finding Mentors and Models
- Module 3: Testing Your Assumptions
- Module 4: Making the Fear Disappear
- Module 5: Creating Content as a Business Asset
- Module 6: Starting a Podcast – Pros and Cons
- Module 7: Building Your Email List
- Module 8: Productizing Your Knowledge
- Conclusion: Thank You
As a part of the course, you’ll also get access to the Content Strategy Toolset – a suite of templates, checklists, and planners for your own content strategy.