It may sound counterintuitive, but the primary goal of a marketing quiz is not to generate leads. It’s to serve the user first and foremost, and help them solve a problem or see an issue more clearly. Listen to Episode 194 here or in your preferred pod player.
Show Notes / Links from the Episode
- My preferred quizzing app: Interact (affiliate link)
- Blog: How to Create a Marketing Quiz for Lead Generation
- Tell me your strategies: LinkedIn, email, or in the comments
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