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Marketing Without the Marketing Podcast by Michael Boezi

Marketing Without the Marketing offers respectful, soft-touch marketing strategies that are more in line with today’s consumers. This podcast is for small business owners of all types, including writers, musicians, and other creatives.
Marketing Without the Marketing offers respectful, soft-touch marketing strategies that are more in line with today’s consumers. This podcast is for small business owners of all types, including writers, musicians, and other creatives.

This podcast is for small business owners and freelancers of all types (including authors, writers, and other creatives). It’s about how to build an online audience without all the “icky” marketing. It’s a much more ethical, “soft touch” approach.

I’ve published 200 episodes since July 2015. If you’re new to the show, here’s a starting point playlist:

We Need Marketing More Than Ever
Content Marketing 201: Beyond the Basics
Ethical Marketing Is Not an Oxymoron
Marketing Is an Investment, Not a Cost
Soft-Touch Marketing Is More Respectful
SEO: A Different Approach
Creating a Pathway to Purchase: Web Strategy 201
Empathy, Energy, and Ethics
Finding Your Media Fit
Be a Part of the Community You Serve
The Four Principles of Teaching Your Customers
Consider the Source: An Invitation
1. We Need Marketing More Than Ever
6:29
2. Content Marketing 201: Beyond the Basics
6:55
3. Ethical Marketing Is Not an Oxymoron
11:43
4. Marketing Is an Investment, Not a Cost
13:39
5. Soft-Touch Marketing Is More Respectful
13:31
6. SEO: A Different Approach
8:54
7. Creating a Pathway to Purchase: Web Strategy 201
12:22
8. Empathy, Energy, and Ethics
8:55
9. Finding Your Media Fit
9:28
10. Be a Part of the Community You Serve
13:48
11. The Four Principles of Teaching Your Customers
11:49
12. Consider the Source: An Invitation
9:04

Why this podcast?

In the 10+ years of running my own business, I’ve learned a lot about how to best serve my clients. Content strategy encompasses a very wide range, so I provide a wide array of services. After all, each client is different.

But they all have one thing in common: My clients are building an audience using content. They are usually small business owners, freelancers, writers, or creatives. In other words, entrepreneurs of all types.

I help them with everything from strategy to tactics. Setting goals based on clear business objectives, building a strategy, and then executing it. Everything from writing, production, and deployment to measuring the results and iterating.

The purpose of this podcast is to show you how that’s done. I give you an overview of the principles behind content strategy to get you thinking about your own business – and I include questions and issues that come up in the real world working with real clients.

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I publish a new episode about every other Monday. Get a brief email reminder (weekly or monthly).

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Available (nearly) everywhere!

Marketing Without the Marketing is syndicated on nearly every podcast app:

And dozens of other app-only players for iOS and Android. Let me know if it’s not on your favorite app, and I’ll see what I can do.

Lastly, please leave a comment or review – and most of all, ask questions! If there’s something I didn’t cover, let me know. Or maybe your question will even be the topic of the next episode!

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