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List Hygiene and Maintenance: Email Marketing 201

Email Marketing 201 is about going beyond a simple newsletter strategy to get more out of your mailing list.

Content Marketing 201: Beyond the Basics

Good list hygiene is critical to effective email marketing. A clean email list not only helps you save money, but it also helps you increase your open rate and click rate.

In Episode 161, I give an overview of proper list maintenance, including running re-engagement campaigns.

Show Notes / Links from the Episode

Next Up: I’ll be starting a series on Social Media 201. What used to work even 5 years ago is no longer effective – so what can we to adjust?

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