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LinkedIn for Business: What the Microsoft Acquisition Means for You (Episode 55)

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Part 2 of The Social Media Strategy Series

This is the second episode of The Social Media Strategy Series, where I devote an episode to each of the major social platforms to help you decide whether or not they will be a good strategy for you and your business.

In each episode, I cover the character and philosophy of each platform, its potential benefits and pitfalls, particular idiosyncrasies or restrictions of each platform, and the actual strategies that I use in my own business serving clients.

Last week, I started with Twitter largely because it's my best platform. Facebook would have been the obvious next choice, given that it's the biggest social network by far. But in light of last week's news that Microsoft is purchasing LinkedIn for $26B, we've got to cover LinkedIn next.

LinkedIn has always been the network for professionals to connect with other professionals. I expect it to become even more central to our professional lives under Microsoft's ownership.

In this episode, I cover:

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Show Notes

Here's an article in the New York Times about last week's big news: Microsoft Buys LinkedIn for $26.2 Billion, Reasserting Its Muscle.

If you want to learn more about Microsoft's purchase of LinkedIn, I highly recommend this episode of The Missing Link podcast: Microsoft Just Bought LinkedIn. Here's Everything You Need to Know. They go beyond the headlines to talk about the ramifications for people like you and me including some very smart speculations.

Here's the summary source I've used for the past couple episodes regarding Monthly Active Users (MAU) and Daily Active Users (DAU): Snapchat Reaches 150 Million Daily Active Users, Surpassing Twitter. It has links to the outside sources for their stats, too.

If you are considering LinkedIn Advertising, here's a really good post to get you started: The Kissmetrics Guide To LinkedIn Ads.

My LinkedIn profile: http://linkedin.com/in/mboezi. Connect with me and mention that you found me through my podcast!

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