Building an audience is difficult, which is why it’s so valuable. Organic growth takes time, but if you are willing to do the work, you can create perhaps your most valuable business asset.
How to Get Past Writer’s Block
If you’re running a business, you don’t have the luxury to succumb to writer’s block. Your content strategy depends on consistency, so you need to keep things moving. Here are a couple strategies that I employ, and I hope they will work for you too.
Getting Started on Your Book Project
Any book project is a daunting task. It’s simply too much to comprehend all at once. Here’s how to assess and organize the content you have, make some key decisions, and actually get the process started.
Things to Consider Before Starting Your Book Project
Writing a book is a huge undertaking. To make it more manageable, here’s how to use a blog as your first draft. Practicing in front of a live audience is not only good for your writing—it’s good for your business too.
Should Writing a Book Be a Part of Your Content Strategy?
Writing a book is not to be taken lightly. But it can be a fantastic strategy if it serves your business goals. Let’s look at the considerations to help you decide for yourself.
What the World Doesn’t Need
Do we really want people to stop innovating? Because that’s the sentiment in the phrase, “what the world doesn’t need.” Even if you’re not an early adopter, you can get behind innovators who are making the world a better place.
You Haven’t Tried Everything
Saying that you’ve tried everything is a form of giving up. But while there are always more things to try, how do you know when to stop? Is the project truly over, or is success right around the corner?
How to Run a Successful Kickstarter Campaign: Interview with Bruce Myren
Kickstarter can be a great strategy. But there are a lot of myths about crowdfunding, which is why most campaigns fail. On today’s episode, Bruce Myren shares his strategy and experiences in successfully funding his own project with Kickstarter.
Ideas vs. Execution
Ideas are a dime a dozen, even the great ones. It’s the execution that counts. So, if you’ve got a great idea, get going. Start building, start creating, start testing. Start solving problems. There’s nothing in your way.
Content Marketing: Content as a Promise
Make a promise to your audience. Then consistently deliver on that promise. That’s content marketing, in a nutshell. Building authority, credibility, and most importantly, earning the right to ask for the sale down the road.
Getting Started with Marketing Optimization: Interview with Todd Meisler
Small business owners are strapped for time, which is why a little optimization can make a huge impact. On today’s episode, Michael Boezi interviews Todd Meisler, a marketing optimization specialist, about the steps you can take to optimize your marketing processes.
Content Strategy: Content as an Asset
Content strategy can make you a lot more efficient if you treat your content as a business asset. With a little strategic planning up front, your content can be a renewable resource—an investment rather than a cost.