Small business owners are extremely busy, so one of the single biggest things you can do to impact your business is to become more efficient with your content strategy. Here’s how to treat your content as an investment in a reusable business asset, saving you time in the process.
How can brick and mortar businesses make the most of social media? On this week’s episode, I interview Laura Nunemaker about her specific strategies for offline businesses, clever cross-promotion opportunities, and careful automation to help make you more efficient.
Why are you waiting for permission? Walk straight past the Gatekeeper and connect with your audience directly. There’s nothing holding you back anymore, and there are no excuses. Your audience is your greatest business asset—it shifts the power in your favor.
Getting found and getting heard are a huge challenge in today’s world. Here’s how to set yourself up to be searchable and discoverable so that you have a better shot at it. Smart tactics with no tricks.
Looking back at the first 30 episodes of this podcast, I have an epiphany about what content marketing is really about. It’s an antidote to the lies, micro-lies, and lies of omission that marketers have forcing on us for years.
Content marketing is about shifting from you talking about you to customers talking to other customers about you. It’s a lot of work at first, but the only way to see rapid, self-replicating growth.
Articulating your solution in your customers’ own language is a much more powerful way to connect than just throwing me-first marketing-speak at them. First, you have to know your audience.
Building an audience is difficult. But the rules have changed, and they are in your favor now. In this episode, I make a case for why your business needs a cohesive content strategy.
You can’t have content marketing take over your life – you just need it to deliver meaningful results for you and your business. Here’s how to focus on the one or two social media channels that will yield the best results for you.
Social media is easy enough for anyone to use, but getting the nuances down is the challenging part. Once you get it, you’ll be building awareness, attracting the right people, and engaging in valuable discussions.
Building trust is the ultimate goal of content marketing. Here’s how to move up the “payment scale,” from attention to advocacy to earning—and keeping—a loyal customer.
Just like in traditional selling, you can’t just march in unannounced and ask for the sale. You have to do the work and prove yourself first. Content marketing is no different.