Medium has a ready-made audience and a algorithmic feed mechanism to get you in front of an audience that’s different than your own blog. Here’s how to coordinate the two – your blog and Medium – into a coordinated and effective strategy.
Facebook Ads for Business: Taking Your Social Strategy to the Next Level
A lot of businesses are using Facebook – but not a lot of them are using Facebook Ads. With the right strategy, you can get a huge awareness boost for your product or service, targeted to the right audience. Listen to the episode for some starter strategies and other considerations.
Respect Your Audience
Your audience will come to you. Give them time. When it’s their decision, it will be a stronger bond between brand and consumer. Are you willing to give up some control for a deeper relationship with your customers?
It’s Not Content Strategy Without Planning
The goal of content strategy is to do much more than drive awareness. It’s about creating a narrative and making sure that all of your content is contributing to that narrative. It’s also about planning smart so that you can actually create your content with that in mind.
How to Find Your Superpower and Focus on the Right Stuff: Interview with Katy Tynan
The world of work is changing quickly. It doesn’t matter if you’re an employer or employee, starting your own business, or freelancing. Everything’s different, from the way we work to our expectations of what work should be. Katy Tynan talks about the trends and how they will affect your career.
Taking Your Social Media Strategy Seriously
If you’re still deriding social media as a shallow waste of time, it’s time to get with it. Other businesses are getting a lot out of it, forming real relationships with real customers. Are you leaving this opportunity to your competitors, or is it time to start taking your strategy seriously?
Me as a Customer
Today’s consumers are savvy. Before a purchase, they’re going to research you, read reviews, and ask their friends about you. They’re going to make determinations about you – even before the first “touch.” Are you set up to influence the process? Let’s take a look.
You as a Customer
How do you behave as a consumer? What’s your evaluation process for a new product or service? Looking at your own process may offer some insight into how you present your offer to your customers and prospective customers.
Converting Your Customers Into Advocates
Word-of-mouth marketing can happen on its own, but you don’t want to leave it to chance. Here’s how to make your customers are a part of your overall content strategy.
Getting Your Customers Involved
It’s a missed opportunity if you don’t give your customers a seat at the table early on. First, if the customer has no effect on product development, you’ll probably get the product wrong. Also, the right customers have the potential to be your best sales reps, if you handle it right.
Picking the Right Customers
Not all customers are created equal. There are some that your business can’t live without, and there are others who are more trouble than they’re worth. Are you selecting the right customers—the one who provide more value than they extract?
Finding Your First Customer
There’s no milestone more important to your business than finding the first person who will actually pay you. This episode is about really focusing on whom you are trying to serve and making your content work towards the singular goal of earning your first customer.