In the season premiere of Marketing Without the Marketing, we jump right into how the upcoming Facebook algorithm change is going to affect YOU as a small business owner. There are 3 big ramifications, and 3 things you can do to prepare yourself.
You can draw people in with your creativity. Or your can repel them with annoying ads. We have a choice, and my strong belief is that the storytellers and artists will win, while the aggressors and interruptors will fall behind. Let’s commit to making every interaction with your audience either educate, inspire, enlighten, or entertain.
There are some big changes coming to Facebook. Continuing the thread from last week’s episode, here is some speculation on how this might affect the Facebook Ad platform and a major change to the News Feed that Facebook is currently testing outside of the U.S.
As the harsh spotlight illuminates dark posts, Russian ads and who-know-what-else, expect a backlash against Facebook. It may come in the form of regulations or user revolt, but it’s going to change Facebook a lot. It’s not a matter of if, but when. So if you use Facebook to promote your business or connect with customers, what can you do to prepare yourself?
Acceleration is something that most entrepreneurs seek, but often find to be out of reach. My guest this week is Kelly Roach, a former Fortune 500 executive who has an amazing story of career acceleration – both in her corporate career and in running her own agency. Kelly shares her story, along with strategies that you can apply to your own business.
Do you have someone creating content for you? A writer, designer, video producer, or developer? If so, you want to make sure that you have clear ownership of the rights to that content. Episode 112 is about the risks of not having an IP clause in your vendor contracts.
Everyone advises to bill by the project (not by the hour) when you run a consulting business. In the 4 years that I’ve been doing it, I’ve found that the opposite is true. But it requires a few important principles to make sure that the exchange of value works – for both sides.
It may seem counterintuitive, but the NDA request is always a red flag to me. Mistrust is not a good starting point for any relationship – plus it betrays a lack of self-confidence in your ability to execute. Is this really the message you wish to convey? Let’s take a deeper look at Non-Disclosure Agreements: Pros and Cons.
We tend to overvalue our own ideas – I do it too. But it’s always the execution that counts. This week’s episode is about how to pick the right idea to bank on, how to develop it with continuous customer input, and how to assess whether or not the idea is actually succeeding.
In short, running a good content strategy is a huge time investment. It takes a lot of effort, and let’s face it – it takes a long time to start seeing results. The only way to make it worth it is to treat everything you produce as if it’s a renewable asset.
Forging real connections with real customers take real effort. Every business owner knows this. So why do we behave differently when we get online? Why do we take social connections less seriously, and look for the SEO tricks and other quick fixes?
When you set out to create something, do it to create a resource. Then it doesn’t matter if organic growth is slow. You’ll be creating a reusable business asset: That’s content strategy in a nutshell. Episode 100 of this podcast is dedicated to you and your next big milestone. I am not special: You can do it too!