You can’t do good email marketing without maintaining a clean email list. Good list hygiene not only helps you save money, but it also helps you increase your open rate and click rate. Let’s look at some strategies for proper email list maintenance, including running periodic re-engagement campaigns.
Email Marketing 201
Trust comes before any transaction in today's consumer behavior, and email is maybe the most important part of your customer pathway.
Email Marketing 201 is about going beyond a simple newsletter strategy and adding gentle and respectful automation sequences to work towards a sale.
This mini-series on Email Marketing is part of a larger 16-part series called "Content Marketing 201" to help you up your game with more intermediate and advanced strategies.
It starts with Episode 158: List Segmentation Strategies: Email Marketing 201.
Automation is key to today’s email marketing. In the last episode, I covered some basic automation strategies to get you started. Let’s take a look some more advanced techniques for when you are ready to go beyond a basic email newsletter strategy: RSS-based sequences and nurture sequences.
Adding a little bit of automation to your email marketing strategy can help nurture “cold” leads without a lot of extra hands-on effort. Building on the last episode about list segmentation, let’s look at the two types of automations that I recommend to clients when they are just getting started: Welcome sequences and follow-up sequences.
Good list segmentation in email marketing lies at the intersection of what’s meaningful to your audience vs. what’s important to you. If it’s one or the other, it won’t work as effectively. There are 3 distinct ways to segment your email list: Listen to Episode 158 for how to apply them to your own email marketing strategy.