If you’re running a business, you don’t have the luxury to succumb to writer’s block. Your content strategy depends on consistency, so you need to keep things moving. Here are a couple strategies that I employ, and I hope they will work for you too.
Any book project is a daunting task. It’s simply too much to comprehend all at once. Here’s how to assess and organize the content you have, make some key decisions, and actually get the process started.
Writing a book is a huge undertaking. To make it more manageable, here’s how to use a blog as your first draft. Practicing in front of a live audience is not only good for your writing—it’s good for your business too.
Writing a book is not to be taken lightly. But it can be a fantastic strategy if it serves your business goals. Let’s look at the considerations to help you decide for yourself.
Saying that you’ve tried everything is a form of giving up. But while there are always more things to try, how do you know when to stop? Is the project truly over, or is success right around the corner?
Kickstarter can be a great strategy. But there are a lot of myths about crowdfunding, which is why most campaigns fail. On today’s episode, Bruce Myren shares his strategy and experiences in successfully funding his own project with Kickstarter.
Ideas are a dime a dozen, even the great ones. It’s the execution that counts. So, if you’ve got a great idea, get going. Start building, start creating, start testing. Start solving problems. There’s nothing in your way.
Make a promise to your audience. Then consistently deliver on that promise. That’s content marketing, in a nutshell. Building authority, credibility, and most importantly, earning the right to ask for the sale down the road.
Small business owners are strapped for time, which is why a little optimization can make a huge impact. On today’s episode, Michael Boezi interviews Todd Meisler, a marketing optimization specialist, about the steps you can take to optimize your marketing processes.
Content strategy can make you a lot more efficient if you treat your content as a business asset. With a little strategic planning up front, your content can be a renewable resource—an investment rather than a cost.
For content marketing to be effective, you need two things: 1) a strategy; and 2) a set of tactics to execute the strategy. Here’s how to make sure that they are working together in service of your business goals.
Any content strategy involves three types of content. The first two are about you and your business, but the third one is your true upside, because it’s about a relationship between you and your customer. The trick is to get all three types of content working together towards your business goals.