“Should I be on Snapchat?” It’s one of the most frequent questions I get from small business owners. There’s a lot of excitement about this new and unique platform—and a lot of hype. Let’s look at the considerations so you can make a good decision for your business.
Instagram for Business: Brand Storytelling with Images
Instagram is evolving quickly, and becoming more and more business-friendly with analytics, ads, and more. But is Instagram right for your business? In Part 6 of the Social Media Strategy Series, I look at some of the factors to consider and offer some basic strategies to get started.
YouTube for Business: Where the World Goes to Learn
YouTube is still the king of video, despite powerful challenges from Facebook and Snapchat. In Part 5 of the Social Media Strategy Series, I talk about how YouTube might fit into your overall content strategy, including how to monetize the platform.
Google Plus for Business: Why It Still Matters to Your Content Strategy
Google Plus is still an important part of your content strategy. If for nothing else, it can help improve your search rankings. Here’s an overview of my strategy to get a simple SEO boost with a minimum amount of effort.
Facebook for Business: Optimizing for Organic Reach
Just because today’s Facebook is an advertising platform doesn’t mean that it’s the only method to get success out of the platform. Let’s look at how Facebook’s algorithm works and how to optimize for as much “organic reach” as you can get – without paying for ads.
LinkedIn for Business: Taking It to the Next Level
LinkedIn is the focus of this week’s episode of The Social Media Strategy Series. Are you getting the most out of the platform, or are you still treating it like an online resume? Now that LinkedIn is owned by Microsoft, should that change your strategy with the platform?
Twitter for Business: Is It Right For You?
Is Twitter right for your business? Only you can decide whether or not it’s worth the effort. But to help you make a good business decision, here’s a rundown of the strategies that I use as a part of my own content strategy.
Social Media Marketing: Choosing the Right Content
Social media marketing is an optimization problem. You want to focus on the right activities, in the right channels, to maximize your impact. But none of this will happen without the right content. There are three considerations in finding the balance between 1) what you can produce, and 2) what your audience wants.
Social Media Marketing: 4 Strategies for Channel Selection
Getting the most out of your social media marketing efforts starts with channel selection. In this episode, let’s look at my four basic criteria for picking the right channels for your business.
It’s Not Content Strategy Without Planning
The goal of content strategy is to do much more than drive awareness. It’s about creating a narrative and making sure that all of your content is contributing to that narrative. It’s also about planning smart so that you can actually create your content with that in mind.
Taking Your Social Media Strategy Seriously
If you’re still deriding social media as a shallow waste of time, it’s time to get with it. Other businesses are getting a lot out of it, forming real relationships with real customers. Are you leaving this opportunity to your competitors, or is it time to start taking your strategy seriously?
Converting Your Customers Into Advocates
Word-of-mouth marketing can happen on its own, but you don’t want to leave it to chance. Here’s how to make your customers are a part of your overall content strategy.