Generosity works. When you serve, you earn the right to serve again. Over time, you earn enough trust to ask for the sale. This used to be hard to scale, but not anymore. It starts with a genuine desire to help, and as I’ve learned – what you get in return might surprise you.
Movies often portray success in business as a cut-throat, relentless climb to the top. Someone has to lose in order for you to win. That’s just not the case anymore, if it was ever true at all. Here’s what the principles of content marketing taught me about today’s business world.
Introducing a new 16-part series about counterintuitive business lessons that I’ve learned from my mentors and the mistakes I’ve made. It turns out that the same nuances that work in running a good content strategy also work in running a business as well.
Once a podcast reaches a certain level, it’s time to at least consider getting sponsorships. Let’s look at the positives and negatives in monetizing a podcast – and how it applies to this show in particular.
I often produce little mini-series within this podcast. This structured way of writing is how I prefer to work, because it keeps me on track. It’s good for my audience too – and I have the data to back that up. So, would this method work for you? Let’s take a look.
In today’s world, the selling process really is about teaching. Here’s my method to streamline the process of creating a online course that you can use for customer acquisition, customer on-boarding, or just to “productize” your knowledge and create a new revenue stream.
If you’re not repurposing blog content for your social posts, you are missing a huge opportunity to save time and effort. In this week’s episode, I cover how to reuse the meta description, the post excerpt, and the post content itself so you can streamline your social media activities.
Have you ever thought about writing a book, but can’t find the time? In this week’s episode, I lay out my entire blog-to-book process – from planning to execution. It allows you to achieve two goals at the same time: Completing a large project and building an audience while you do it.
Marketing is getting highly personalized. Each channel is its own community, which means that one “message” won’t cut it anymore. Let’s look at the ways this affects how you repurpose content across different channels, in different contexts.
Are you repurposing blog posts into email newsletters? This and other strategies for making more than one use out of your content can make you much more efficient. Here’s how to do it safely and effectively.
Are you making multiple uses of blog posts, press releases, and emails to customers? With a little planning up front, content strategy helps you think a few steps ahead and save yourself valuable time – while building a set of content as a business asset.
Have you been reposting your blog content on Medium? It’s a great way to extend your reach, and with Medium’s new “Import a Story” feature, it’s incredibly easy – and 100% safe for SEO. In this week’s episode, I give a quick overview of how to incorporate this into your content strategy.