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Instagram for Business: Brand Storytelling with Images (Episode 60)

https://controlmousemedia.com/Instagram-for-Business.mp3?_=1

Part 6 of The Social Media Strategy Series

It's fun to create and share images. So it's easy to see why Instagram is one of the Web's most popular platforms. But under Facebook's ownership, Instagram is evolving quickly. What we're seeing is a series of strategic moves to make the platform much more brand-friendly.

Perhaps you are already using Instagram for business. Or perhaps you've started already, but would like to get more out of the platform. This episode of Marketing Without the Marketing will help you with that.

I give an overview of some of the key Instagram strategies for business:

Listen here, or subscribe in iTunes.

Show Notes

As I mentioned in the episode, here’s a summary of some of the recent business-friendly changes that Instagram has made: Instagram Provides New Overview of Brand Profiles and Analytics.

If you’re thinking about running ads on Instagram, you need a Business Manager Account. Start here and follow the instructions: http://business.facebook.com.

Facebook provides a great how-to for creating Instagram ads. Here’s a step-by-step guide of Facebook’s Ads Manager, including how you can create one ad and use it in both Facebook and Instagram.

Lastly, here’s my account should you wish to see some of my images: http://instagram.com/mboezi.

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