Site icon Control Mouse Media

Facebook for Business: Optimizing for Organic Reach (Episode 56)

https://controlmousemedia.com/Facebook-for-Business.mp3?_=1

Part 3 of The Social Media Strategy Series

People think of Facebook as a social media platform. With 1.6 billion users, you could make a case that it's the social media platform.

But in reality, Facebook is the natural evolution of network television it exists for the privilege of delivering targeted ads to us in between doses of entertainment. Facebook is way better at it, too. That's because every action we take, from sharing and liking to simple scrolling through posts, is recorded as data. That data forms a picture of each user and each user gets ads tuned to that “purchasing profile.”

Besides better targeting, Facebook has also democratized advertising as well. Smaller businesses can now boost posts and run ads which would have been prohibitively expensive using TV and radio. With that, Facebook has become a premier business instrument for small and large businesses alike.

I would argue that it's even more valuable for small businesses, though. Using a cohesive content strategy, you can get closer to your customers and connect with them on a more one-to-one level. While it's difficult though not impossible for bigger brands to interact this way, it's a natural for smaller businesses.

And there's evidence that people are OK with this. More than 80% of Facebook users in the US are connected to a business, which shows that people find it fairly natural to connect with brands online. The ones that are most successful are the ones who provide value to their customers and create a good brand experience through useful or entertaining content.

So, are you getting the most out of Facebook for your business? Now that's there's no doubt you should be on the platform, what's your strategy?

Let's look at some of the considerations for what might work for you particular business.

In this episode, I cover:

Listen right here or subscribe in iTunes.

Show Notes

For more detail on optimizing social posts, I have a whole episode devoted to Improving Your Click-Through Rate (CTR). Here are the other sources that I cited throughout this episode:

The post Facebook for Business: Optimizing for Organic Reach appeared first on Control Mouse Media, LLC.

Exit mobile version