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Content Marketing for Creatives: Foundations

Build a basic website to promote your creative work - and get your blog, social media, and email marketing strategy set up too.

This course is a reduced version of Content Marketing for Creatives, an online course and community to help writers, musicians, and visual artists use their creative skills to create content in order to form connections, nurture them into leads, and convert them into paying customers.

Foundations contains Units 2 and 3, with all of the accompanying worksheets, templates, and guided assignments (all three versions of the course contain Unit 1).

1) Foundations

UNIT 1: START

  1. Introducing CreateBiz
  2. Introductions: Your “10 to Know”
  3. Why Are You Here?

UNIT 2: PLAN

  1. Your Creative Business: Setting Up Shop
  2. The New Functions of You
  3. Defining Your Goals
  4. Defining Your Customer Profile
  5. Defining Your Content’s Function
  6. Branding Yourself

UNIT 3: BUILD

  1. Establishing the Foundation of Your Brand
  2. Website Basics: Setting Up Your Online Hub
  3. Website Components: An Inventory
  4. Blog Basics: Publishing Regular Content
  5. Blog Components: An Inventory
  6. Social Media Basics: Your Means to Connect
  7. Email Basics: Owning the Relationship
  8. Email Basics: Building Your List
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