People like to find out about themselves. A quiz can be a fun and useful way to introduce people to your product or service, in a much more indirect way. It’s your opportunity to show that you understand their needs, and to start building enough trust to earn a transaction. Here are the different quiz types and principles for designing the perfect marketing quiz.
Marketing Without the Marketing is a podcast about using content strategy to build an audience. Here’s a list of the episodes that listeners downloaded the most in 2017. If you’re new to the podcast, this is a great place to start!
As writers across the country are taking part in NaNoWriMo, do you wonder if you could do it too? You know, write that book you’ve always been thinking about? It’s a huge undertaking, not to be taken lightly. But it can be incredibly rewarding too. In my experience helping hundreds of writers become authors, here are the considerations for if and how to start writing that book of yours.
Writers hate marketing themselves – with good reason. Who wants to be annoying, aggressive, and always selling? Thankfully, there is an alternative that’s much more effective anyway. It’s content marketing, and writers in particular are finding its soft-touch methods to be a relief – and a lot more in tune with the buying behavior of today’s readers.
If a business is a good target for someone to buy, it typically means that the business is good to own. In a guest post, Jock Purtle explains how an exit strategy is not just about the future – it can actually help your business today.
If you hope to be a published author someday – or to self-publish and sell your books yourself – your author platform is absolutely critical. In fact, it’s almost impossible to achieve any measurable success without an author platform. Here’s a quick overview of how to get started establishing your platform – for new writers and experienced writers too.
Posting your videos to YouTube? Great. You should also be posting them to Facebook as well – not just linking to the YouTube video from your Facebook post. Here’s why, with a walk-through of how to do it properly for optimum results.
A massive shift in the publishing business is empowering today’s writers in ways that were simply not possible in years past. Reaching readers directly has never been easier, and the writers who know how to take advantage of the new strategies and tools are charting new paths to success. Here’s an overview of the strategies and skills you’ll need to work towards financial freedom as a writer.
It’s a shame when you see great art go unnoticed. I got sick of seeing creatives fail, so I wanted to do something about it. Here’s a behind-the-scenes look at how and why I created a comprehensive online course to help writers, musicians, and visual artists.
Do you really need to blog for business? Or be on social media? While every business is different, there are four essential elements in building your online presence. Here’s a simple, integrated action plan for the “Four Pillars” of any good content strategy.