Content Marketing 201: Beyond the Basics
We are obsessed with getting traffic to our websites. I want to challenge that concept, because let’s face it – random traffic doesn’t do that much for you. Web Strategy 201 is getting beyond just “traffic” as a goal and making your site much more active in the sales process.
Site visitors are real human beings who have arrived from one of three predominant places: 1) Search, 2) Email, and 3) Social. So how do we take them from that first visit through to a making a purchase? Let’s look at that in Episode 146 – including why Facebook Ads aren’t a good strategy for small companies like yours and mine.
Show Notes
- ]For my series on SEO, start here: SEO: A Different Approach. And you can find the whole set of episodes here: SEO for Small Business Series.
- For email strategy, I’m developing a course on this – get on the wait list here: Email Marketing for Business.
- All my online courses are at https://controlmousemedia.com/courses. Subscribe to get email updates for when they launch: https://controlmousemedia.com/subscribe.
- Here’s how to book a session and we’ll go through YOUR strategy one-on-one: https://controlmousemedia.com/strategy. I look forward to sitting down with you!
If you are able, fuel my efforts with a cup of coffee!
You can also support this podcast via Patreon.
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